The $2.3 Billion Shift: Companies Leaving Hippo Video in 2024’s Video-First Economy

In a move that’s sending shockwaves through the martech world, companies collectively responsible for over $2.3 billion in annual digital ad spend are migrating away from Hippo Video in 2024. This isn’t just a product switch; it’s a strategic realignment reflecting how profoundly video has transformed business. In today’s landscape, where 87% of B2B decision-makers … Read more